Calling this wonder product an automatic toilet bowl cleaner is just the beginning. Formulated with a proprietary ingredient, it actually works on contact to immediately neutralize odor molecules and add a pleasant fragrance. Combine that with its unique blue detergents, and you’ll not only have a great smelling bathroom, the bowl itself is left clean and sparkling blue with every flush. Plus, it keeps working for up to four whole weeks--all while making sure your plumbing and septic systems are safe in the process. Go ahead--drop it in, flush, and watch it work its magic. Want to know more? Click on Ask the Expert.